2024 Toyota Prius Prime

Prius Prime

Build and price your new Toyota Prius Prime exactly the way you want it.

Prius Prime

Plug into the Sporty All-New Prius Prime

The 2024 Prius Prime offers performance, technology, safety and even a little attitude. This electrified sedan is built for enthusiasts looking for a spirited electrified ride. The fifth-generation hybrid powertrain coupled with a 2.0L engine gets hearts pumping with advanced EV performance and stellar fuel efficiency. The efficient lithium-ion battery pack increases the EV range by more than 50% over the previous generation of vehicles. The interior is fully equipped with tons of intelligent features, including the intuitive Toyota Multimedia System and Toyota Safety Sense 3.0. The evocative design language can be found throughout the sporty lineup of SE, XSE and XSE premium grades. With the Prius Prime, drivers are ready to take on the road ahead.

Drive Modes

The four different drive modes maximize power and fuel efficiency, for a variety of driving styles and conditions


Provides an excellent balance between driving performance and fuel efficiency, suiting a wide variety of driving scenes.


To enhance fuel economy, a gentler amount of torque is generated when pressing the accelerator, and air conditioning operation (heating/cooling) is suppressed.


For more responsive steering and accelerating, the powertrain delivers more control and sportier driving.


Select the powertrain, steering, and air conditioning controls to match your preferred settings.

Prius Prime
Prius Prime